You charge more
A tidy brand feels more expensive.
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When your logo, colors and pieces look consistent, customers compare on price less.
Your brand that looks like a serious business, ready in days.
Logo, colors, typefaces and a guide so your business looks professional, earns trust and backs up better prices.
- from $1,000 MXN ≈ $56 USD
- Delivery from 3 business days
- 2 to 4 revision rounds
Stock photo
How it helps you
You save decisions
With a guide, every post, menu or card comes out right without starting from scratch.
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You, or whoever helps you, just applies the rules.
People remember you
A logo with character and a palette of your own make you recognizable in a feed full of similar accounts.
Step by step
Brief and quote
1 business day
We chat on WhatsApp and send you scope, price and date. With the 50% deposit we begin.
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What we need from you
- Tell us what you sell, to whom and what you want them to feel.
- Two or three brands you like (and one you don't).
- Your current logo, if you have one, and where you'll use it.
Production
3 to 12 business days
We explore visual territories, draw the logo, build the palette and typefaces, and define how everything is used.
Review and tweaks
Up to 5 business days on your side
You review the progress and we apply your changes within the included rounds.
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What we need from you
- Send your changes together, in a single message.
- Approve the final version in writing.
Final delivery
The day you settle the balance
You receive the final files organized in a cloud folder.
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What we need from you
- Settle the balance.
Follow-up support
15 days
We fix any studio-attributable error at no cost.
Fast, with AI and human judgment
AI speeds up
A person decides
Work samples
El Refugio BarBrand manual El Refugio BarLogo in its color variants El Refugio BarPalette and color system El TakoBrand graphic pattern BacklynInstagram carousel
Packages and prices
Pick one and a WhatsApp message with your selection is ready for you.
Swipe to compare packages
Essential logo
from$1,000 MXN≈ $56 USD
One-time payment
- Delivery3 business days
- Revisions2 revision rounds
Ideal for: New businesses that need a clean logo now.
- 1 logo in one direction chosen after a short exploration
- Main version and icon version for profiles
- 2 brand colors and 1 suggested typeface
- PNG and SVG files (transparent background) and PDF
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What's not included
- Brand guide
- Stationery and social media pieces
- Open source files (AI, PSD) unless agreed
Optional extras
- Additional logo proposal$500 MXN
- Open source files$800 MXN
Most popular
Identity
$3,000 MXN≈ $167 USD
One-time payment
- Delivery7 business days
- Revisions3 revision rounds
Ideal for: Businesses already selling that want to look consistent everywhere.
- Logo with 2 direction proposals to choose from
- Usage versions: horizontal, stacked, icon, positive, negative and one-color
- Palette with HEX, RGB and CMYK codes; 2 typefaces
- Basic graphic elements (pattern or supporting shapes)
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- Mini brand guide in PDF (6 to 8 pages)
- 3 editable templates for social media (1:1 and 9:16)
What's not included
- Full brand manual
- Printed stationery or physical production
- Open source files unless agreed
Optional extras
- Additional application (card, stamp, cover)$400 MXN
- Open source files$800 MXN
Full brand
$5,400 MXN≈ $300 USD
One-time payment
- Delivery12 business days
- Revisions4 revision rounds
Ideal for: Brands that want a complete system with applications and a manual.
- Everything in the Identity package
- Full brand manual in PDF (15 to 20 pages): usage, spacing, misuse, voice
- Stationery: business card and letterhead
- Social kit: profile picture, cover and 5 templates
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- 2 applications of your choice (packaging, menu, uniform, signage)
- Final files for digital and print
What's not included
- Printing and physical production
- Trademark registration with IMPI
- Open source files unless agreed
Optional extras
- Additional application$400 MXN
- Open source files$800 MXN
Reference prices and timing. Confirmed in the quote. The USD equivalent is for reference and uses an exchange rate of 18 MXN per USD.
Key terms
Deposit and payments
50% to start; the balance before the final files are delivered.
Revisions
2 to 4 rounds depending on the package. You have 5 business days to reply to each one; if you don't, it's considered approved. Each extra revision costs $300 MXN.
Delivery times
They count from the deposit, the complete brief and the materials. Your delays move the date. Rush jobs: +30% on the package, subject to availability.
What it doesn't include
What's listed under "Not included" in each package, plus third-party costs (ad spend, printing, domains, talent, locations, licenses).
In every package
- An initial conversation (brief) over WhatsApp or a short call.
- Creative direction of the project by the studio.
- Revisions per the package you choose.
- Organized delivery in ready-to-use formats.
- Usage rights to what's delivered once the full payment is settled.
- WhatsApp support throughout the project.
- 15 days of follow-up support to fix studio errors.
Questions about this service
What's the difference between brand design and branding?
Brand design is the logo, colors and typefaces. Branding is the whole system: how they are used, how the brand speaks and where it applies. That's why the packages go from an essential logo to a full brand with a manual.
Can I start with the logo and grow later?
Yes. You can start with the Essential logo and move up to Identity or Full brand later. We credit what you already paid for the logo if the base design stays.
What if I don't like any proposal?
That's what the revision rounds are for. If the direction doesn't convince you, we talk about it at the start of the first round and adjust course at no extra cost within your package's rounds.
